How to Choose an Ideal Name for your Business

ideal name for your business

When it comes to figure out an ideal name for your business, every person has its own opinion. Someone likes to choose an attractive name and someone might go for a name with professional touch. Even if you are going to launch a small business, the right name can have a significant impact on your success.

The whole identity of your business will revolve around that brand name. Every effort that you’ll foster in your branding and marketing activity is intended to uplift the name of your business. If you have a great name, you will nail your brand identity and that will lead you towards building a successful business.

So, it is very necessary to choose a perfect business name. But the question is how a perfect brand name looks like? Should it be memorable, unique, or attractive? Let’s go through this article to recognize some factors that contribute to a strong brand name.

Resonate your Vision

Every business in this world is established with a purpose and vision behind it. It may be built with the purpose of supporting a cause or maybe a vision of adding some value to society. Whatever it is, your business name should reflect that reason in the first impression.

Any person should clearly understand your offerings when your brand name is introduced before him. Your brand name should clearly explain what sort of business you are into. It should match with your objectives, brand values, and clearly describes the offering of your company.

Identity Oriented

Your brand name is the first step towards building a strong identity for your business. It can also become a part of your visual identity in terms of logo and icon. The name will appear on your business cards, letterhead, proposal, and other promotional materials. It is used almost everywhere in your brand communication.

A great brand name can help you a lot while creating an appealing identity for your business. It is going to be a major part of your brand identity and also contribute to the brand’s voice. When your employees tell the name of your business over the phone, it should be easily recognizable. That’s how a strong business name can be very helpful in your marketing and branding efforts.

Memorable & Unique

A business name that captures the memory of peoples can become the talk of the town. If your audience finds it difficult to remember your name, then it stops them from doing your advocacy. It can resist your brand from going viral through word of mouth marketing. So, always try to pick a name that can grab the attention of people.

Apart from this, your business name should also be unique to avoid any confusion or trademark issues. Google, Zappos, Apple, and Yahoo are some great examples of names that are both unique and memorable. An ideal business name can transform a generic product into something that is recognizable and easily memorable.

Availability of Domain

If you also have a plan to build an online presence for your business, then you should ensure the availability of the desired domain. A perfect name with a “.com” domain can boost your efforts towards online marketing and advertising. I will also suggest you to prefer a “.com” domain for your business rather than other alternatives.

You can check the availability of domain names on these sites like “” or “”. Avoid the name that is already registered as a trademark or acquired by another business. Also, make sure to grab your business name on popular social platforms like LinkedIn & Facebook. It’s not so easy to get a .com domain due to its popularity. That’s why it is quite necessary to have 2-3 names in your mind.

Short & Meaningful

A perfect business name should be short, easy to spell, and convey something meaningful related to your business. Don’t pick a name that is too long or complicated. An ideal name for your business should not exceed 15 characters. Make it easy to spell and pronounce. It should communicate the niche of your business to visitors.

Your brand name should convey the expertise, value, and uniqueness of the products you have developed. If we talk about the product Maggi from Nestle brand then we can see how relevant it is in terms of branding. A meaningful name can tell the whole story of your brand. It can create a spot in the minds of people.


You won’t like to remain bounded with one brand for the entire life and a scalable name can give you a platform to expand your business. Picking a name that is specific and too narrow may cause you some problems in the future.

The importance of naming is not limited to brand perhaps it can cover the products also. If you are using a smartphone of Samsung, then you would also like to check its other products. That’s why you don’t want to limit your business to a particular product or a specific city. Don’t forget that any business or brand can evolve in near future.

At a time when most of the popular words have been trademarked, it is quite difficult to figure out an ideal name for your business. You should have a clear understanding of your business model before starting your quest for a perfect business name.

Name is the most important element of your brand identity. Always remember to take ideas and opinions from your family, friends, or followers. A catchy business name can create a good first impression among your visitors.

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