5 SEO Strategies to Rank Higher on Google
With a significant rise in the use of internet through various digital devices, every business wants to increase its online visibility. If you have a blog or website, then certainly you’re looking for some effective SEO strategies to rank your keywords. Not a generic keyword but a keyword that can drive quality traffic towards your site and increase your revenue.
If the keywords of your website are not on the 1st page of Google, you’d be missing lots of opportunities. Since Google has made 3200+ changes to its search system last year, you should consistently strive to improve your website. In this article, I’m sharing 5 SEO strategies that you should follow to acquire top search rankings for your website:
Keyword Research, Density & Proximity
Being a part of your on-page SEO activities, all these factors holds a lot of importance in your SEO strategies. Specifically, keyword research is the first step toward your success in SEO. It is the backbone of your other on-page elements like title, description, heading, and URL. You should be aware of your goals, objects, and your target audience while doing keyword research.
Keyword research can be a very complex process because you have to do a lot of research on various aspects. But there are many tools available to help you identify the search volume and level of competition for that keyword. Apart from these tools, you can also do some analysis on your competitors to recognize why and how their page got first place on search engines.
Most of the marketers know the term keyword density, but only a few of them are aware of keyword proximity. While density is all about the repetition of that keyword throughout the page, proximity is the distance between that repetitions. A keyword density of 1-2% is ideal with a distance of at least 5-6 lines between those keywords. You should avoid frequent repetition of the keyword to maintain its proximity.
Internal & External Links
Links that navigate your visitors from page to another within a single website are called internal links and the links that take your visitors to another website are known as external links. Since it’s very difficult to drive traffic on your commercial pages, you can use internal linking through informational pages like blog post or eBook. The authority builds through informational resources can be passed onto commercial pages using internal or cross-linking.
Internal links are a byproduct of our primary focus, which is to write valuable blogs around topics with the potential of the business and search traffic. Linking to older posts that are similar to your current post will make it more informative and captivating. Apart from providing a better user experience, internal linking can help you manage link equity across your entire domain.
Similarly, you can mention the link of another website in your content body. But the domain authority of that linking website should be great because it acts as a symbol of trust among search engines. Both of these links will allow users and search engines to easily navigate and engage with your website.
Generate Quality Backlinks
If you are mentioning the external link of some other website, then other sites can also mention your links. Such types of links that are intended to drive traffic on your site from other websites are called backlinks. But why anyone will mention your link on his website. You have to improve your domain authority for getting these backlinks by going through all these mentioned SEO strategies.
There are some other techniques for creating backlinks like social bookmarking and guest posting. It’s not easy to generate quality backlinks for your site, but it’s going to be worth it. Your success in terms of SEO mainly depends on the quality of both your content and backlinks.
Content is a natural link magnet for your website. It should be comprehensive, creative, and cover every little detail of a topic. The better your content is, the more likely it will persuade other authoritative sites to mention your link. Create lots of valuable content to gain more and more natural links for your site.
Work on your Domain Authority
Domain authority is an algorithm developed by Moz that predicts how well a website will rank on search engines. It is measured on a scale of 1 to 100 with higher scores reflect your ability to acquire more traffic and better ranking. Domain Authority indicates your aggregate link equity and helps you to understand your relative competitiveness.
Work on SEO strategies and improving your domain authority is done simultaneously. You cannot increase your DA without improving the overall SEO of your site. One of the most effective methods of improving your DA is creating backlinks as mentioned above. Your DA should be a part of your overall SEO strategies.
Instead of just good content, Google is looking for sites to prove their expertise, authority, and trustworthiness. You should also try to increase your brand recognition over time through guest posting on popular sites like Forbes and Medium.
Become an Authority within Your Niche
This can only be done by creating valuable content and engaging with your visitors and followers on social media. Google’s first priority is to satisfy the intent of users; hence both your content and keywords should be aligned with that content. Always write a compelling title and description for your web pages and blogs.
Google keeps a close eye on how visitors behave with your content. Regularly add quality content to your site that keeps people engaged. Always remember to share your blogs on various social media platforms and encourage followers to like, share, or comment on it. Traffic that comes through social media creates a signal of authority for your website.
An effective strategy of SEO can play a big role in the performance of your business. It can increase more traffic towards your website and other online identities. You can use this traffic to generate leads and convert them into sales.
There are many SEO strategies you can follow to improve your site’s ranking but some of the most fruitful strategies are discussed in this article. Don’t forget to share it with your friends and followers.