3 Pillars of SEO to Uplift Your Website

Pillars of SEO

Whenever we talk about lead generation and customer acquisition, then website of our brand plays a very major role in creating memorable experience among visitors. This is probably the first aspect of our business which is introduced to our prospective clients. That’s why the concept of SEO becomes more necessary to understand and implement because it helps our website to rank higher on search engines. I have tried my best to explain the three major pillars of SEO that you should consider right after building your website.

Write Great Content

A significant content optimized around specific terms is like a great foundation for all these pillars of SEO. Every search performed at search engines comes with an intent – to find, learn, solve, purchase or to understand. Search engines place web pages in their results in order to satisfy that intent in the best possible way. Fulfilling these intents is up to you. Publish high quality content consistently with facts and figure that users want to interact with. Make sure it’s really good stuff that people want to read.

People tune out irrelevant or promotional messages. But they do want to engage with companies that focus on sharing useful and relevant content. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever you’re conveying is insightful, engaging, and adds a tremendous amount of value.

The average amount of content a person consumes on a daily basis is going up year by year. People are consuming so much content, both consciously & unconsciously that they are now able to identify copycats quickly. Consumers are seeking originality and your content is supposed to be long enough and unique without duplication. New brands, legacy brands, everyone is trying to come up with original concepts to wow its customers. A relevant and valuable content can also boost your efforts that you’re going to foster in remaining pillars of SEO.

On-page Optimization:

It is the process of optimizing the elements of entire website itself. It mainly includes URL, title, meta-description, heading, keyword density, content, image alt tags, speed and sitemap of your website. It’s our primary responsibility to make it easier for search engines to understand what keyword our blog should rank for. Each page and post of your website should be optimized to make them more search engine friendly using these pillars of SEO.

Our goal with on-page SEO is to optimize a page in a natural and smart way, so that search engines can easily pick out the target keyword and bring targeted visitors. One of the best way to optimize a web-page is to ensure that the keywords you want to rank for are prominently used in images, title, text, and metadata.

If your website is built on WordPress, then you can use a free plugin called Yoast SEO. It will help you a lot in efforts that you’re putting in On-page Process. Focusing on the on-page SEO will also increase the probability that your other SEO techniques will be successful. If you have worked smartly on both of these pillars of SEO, then you have to do very little bit of work with link building as mentioned below.

Link Building:

It is the process of driving traffic by acquiring hyperlinks from other websites to your own. Links have always been an important factor in how Google and other search engines rank websites in their results. They perceive each link as a symbol of trust and recommendation. So the more quality links a website had pointing to it, the more credibility it would hold, and the higher it would rank in search results. Building back-links is at the heart of off-page SEO techniques and holds major importance among all the pillars of SEO.

In the past, many marketers used to build as many links as possible without analyzing the linking domain. But when Penguin 2.0 was released in May 2013, all of this process has changed. Now, it is necessary to focus on the quality rather than the quantity of links you are obtaining. Social Bookmarking, Guest Blogging, QA Submission, and Business Listing are some major techniques of building quality links.

Links are an important part of your website’s authority. You must build links in a much different manner than you used to. Write and submit articles for consideration to top industry trades. Media outlets are constantly in need of content and often accept submissions from outside writers. Blog regularly, attend interviews, post to social media daily, and feature other experts in your field. This will allow you to increase the visibility of your blog or website.


The process of doing SEO has changed a lot in the past several years. We are witnessing the multiple updates per year from Google – including the chrome security rolled out to non-HTTPS site in July and the core “Medic” update in August 2018.

Every SEO techniques is focused on ranking as high as possible on the search engines. But you can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results. All these pillars of SEO are capable enough to rank website, drive traffic, and generate leads for your business.

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